{"id":1967,"date":"2014-03-07T14:45:21","date_gmt":"2014-03-07T12:45:21","guid":{"rendered":"http:\/\/www.vipnet360.com\/?p=1967"},"modified":"2017-02-09T12:36:11","modified_gmt":"2017-02-09T10:36:11","slug":"face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara","title":{"rendered":"Face to Facebook. El social network de Zuckerberg cambia de cara"},"content":{"rendered":"

Facebook?cambia de cara. Un cambio esperado, ya que se anunci\u00f3 hace un a\u00f1o cuando el mism\u00edsimo Mark Zuckerberg, fundador y CEO, prometi\u00f3 convertir el popular social media en el mejor peri\u00f3dico personalizado de cada internauta. \u00bfC\u00f3mo? Optimizando, seg\u00fan las preferencias de los usuarios, los contenidos que visualizamos en nuestro News Feed<\/b>, es decir el conjunto de actualizaciones, videos, noticias y fotos publicadas por los amigos, personalidades o grupos de los que hacemos parte.<\/p>\n

Por el momento la revoluci\u00f3n anunciada no ha llegado, aunque estemos delante de continuas modificaciones que inciden prevalentemente en la est\u00e9tica de la interfaz. Vamos a ver en detalle las novedades que hemos detectado en Vipnet360<\/b>.<\/p>\n

Las variaciones son inherentes al dise\u00f1o y a la estructuraci\u00f3n del mismo News Feed. Por ejemplo, salta a la vista el nuevo tama\u00f1o del contenido multimedia de los status, ya que ocupa mucho m\u00e1s espacio que antes; un cambio que no afecta a los administradores de p\u00e1ginas, ni a los usuarios, ni a las campa\u00f1as publicitarias, dado que no se imponen restricciones en cuanto a dimensi\u00f3n ni a resoluci\u00f3n de las fotos e im\u00e1genes que queremos subir. Eso s\u00ed, el papel central que juega lo visual<\/b> en la percepci\u00f3n de la calidad de nuestro post es innegable.<\/p>\n

Adem\u00e1s, tanto en ordenador como en m\u00f3vil, estamos delante de variaciones en la combinaci\u00f3n de elementos, tonalidades crom\u00e1ticas mezcladas y modificaciones de layout que hacen m\u00e1s amena y organizada la experiencia del usuario. Podr\u00edamos resumir diciendo que la columna de la izquierda ha adelgazado, con menos contenido y m\u00e1s organizado, que leemos en Arial si accedemos desde un Pc y en Helvetica si es Mac, y que se han reorganizado las cards.<\/p>\n

Claro est\u00e1 que no parecen cambios sustanciales, pero no nos enga\u00f1emos: el team de Facebook lleva m\u00e1s de un a\u00f1o buscando la combinaci\u00f3n perfecta entre la experiencia del usuario y los llamados Business Ads<\/b>, es decir la publicidad. As\u00ed que, inevitablemente, tenemos que interpretar todo cambio como una optimizaci\u00f3n siempre m\u00e1s afinada asumiendo que se dirige a millones de personas.<\/p>\n

Despu\u00e9s de la adquisici\u00f3n de Whatsapp<\/a>, del cambio en los Facebook Ads, llega el nuevo News Feed. Ahora toca a los usuarios pronunciar su veredicto\u2026<\/p>\n\"Imagen3\"<\/a>\n","protected":false},"excerpt":{"rendered":"

Facebook?cambia de cara. Un cambio esperado, ya que se anunci\u00f3 hace un a\u00f1o cuando el mism\u00edsimo Mark Zuckerberg, fundador y CEO, prometi\u00f3 convertir el popular social media en el mejor peri\u00f3dico personalizado de cada internauta. \u00bfC\u00f3mo? Optimizando, seg\u00fan las preferencias de los usuarios, los contenidos que visualizamos en nuestro News Feed, es decir el conjunto… Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":2,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[622],"tags":[16],"class_list":["post-1967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-agency","tag-pon-al-dia-tus-social-media"],"acf":[],"yoast_head":"\nFace to Facebook: la red social cambia de cara<\/title>\n<meta name=\"description\" content=\"Os presentamos el nuevo dise\u00f1o de Facebook, ahora facebook cambia de cara para demostrar que sus actualizaciones no van a cesar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipnet360.com\/en\/blog\/face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Face to Facebook: la red social cambia de cara\" \/>\n<meta property=\"og:description\" content=\"Os presentamos el nuevo dise\u00f1o de Facebook, ahora facebook cambia de cara para demostrar que sus actualizaciones no van a cesar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vipnet360.com\/en\/blog\/face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara\" \/>\n<meta property=\"og:site_name\" content=\"Vipnet360\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-07T12:45:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-09T10:36:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2014\/03\/newsfeed.png\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"459\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vipnet360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vipnet360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vipnet360\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Face to Facebook: la red social cambia de cara","description":"Os presentamos el nuevo dise\u00f1o de Facebook, ahora facebook cambia de cara para demostrar que sus actualizaciones no van a cesar","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vipnet360.com\/en\/blog\/face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara","og_locale":"en_US","og_type":"article","og_title":"Face to Facebook: la red social cambia de cara","og_description":"Os presentamos el nuevo dise\u00f1o de Facebook, ahora facebook cambia de cara para demostrar que sus actualizaciones no van a cesar","og_url":"https:\/\/www.vipnet360.com\/en\/blog\/face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara","og_site_name":"Vipnet360","article_published_time":"2014-03-07T12:45:21+00:00","article_modified_time":"2017-02-09T10:36:11+00:00","og_image":[{"width":575,"height":459,"url":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2014\/03\/newsfeed.png","type":"image\/png"}],"author":"Vipnet360","twitter_card":"summary_large_image","twitter_creator":"@vipnet360","twitter_misc":{"Written by":"Vipnet360","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vipnet360.com\/en\/blog\/face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara#article","isPartOf":{"@id":"https:\/\/www.vipnet360.com\/en\/blog\/face-to-facebook-el-social-network-de-zuckerberg-cambia-de-cara"},"author":{"name":"Vipnet360","@id":"https:\/\/www.vipnet360.com\/#\/schema\/person\/e1b0704be34ec99cedf3071314e66a99"},"headline":"Face to Facebook. 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