{"id":21,"date":"2010-06-17T08:53:01","date_gmt":"2010-06-17T06:53:01","guid":{"rendered":"http:\/\/www.vipnet360.com\/nuestro-blog\/?p=21"},"modified":"2017-02-01T10:26:54","modified_gmt":"2017-02-01T08:26:54","slug":"que-es-la-reputacion-online","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online","title":{"rendered":"\u00bfQu\u00e9 es la reputaci\u00f3n online? \u00bfEs importante para mi empresa?"},"content":{"rendered":"<p>La <strong><span style=\"color: #ea8a10;\">reputaci\u00f3n online<\/span><\/strong> es el conjunto de percepciones que diversos grupos de inter\u00e9s tienen sobre tu empresa en Internet. En este medio no s\u00f3lo el impacto y la visibilidad son importantes sino que lo que se dice u opina sobre las propias marcas y empresas es considerado como informaci\u00f3n relevante, que puede influir a la hora de adquirir un producto o contratar un determinado servicio.<\/p>\n<p>Los motores de b\u00fasqueda son muy \u00fatiles para encontrar informaci\u00f3n pero tambi\u00e9n para influir en la percepci\u00f3n que tiene el cliente sobre la marca. Blogs, foros, redes sociales\u2026 ofrecen a los clientes la posibilidad de expresar sus opiniones sobre las empresas en cualquier momento y \u00e9stas pueden afectar a su imagen. La influencia de la visibilidad en los motores de b\u00faqueda, as\u00ed como el boca a boca en los medios de comunicaci\u00f3n social son demasiado importantes como para ser ignoradas y representa un punto clave para la gesti\u00f3n de la reputaci\u00f3n.<\/p>\n<p>Los usuarios y consumidores siguen siendo los protagonistas, son los que interact\u00faan, opinan y poseen la capacidad de incidir de forma r\u00e1pida y directa en la reputaci\u00f3n de una empresa, producto, marca o servicio.<\/p>\n<p>En la actualidad, la mayor\u00eda de las empresas no tienen una percepci\u00f3n real de lo que sus clientes y el mercado opina acerca de sus marcas en internet.<\/p>\n<a href=\"http:\/\/www.vipnet360.com\/blog\/wp-content\/uploads\/2010\/06\/orm.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-196\" title=\"orm\" src=\"http:\/\/www.vipnet360.com\/blog\/wp-content\/uploads\/2010\/06\/orm-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" \/><\/a>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ea8a10;\">Vipnet360 y la reputaci\u00f3n online<\/span><\/strong><\/p>\n<p>En Vipnet 360 te ayudamos a transformar tu presencia online en un activo para el desarrollo de tu marca y de tu empresa.<\/p>\n<p>\u00bfPara Qu\u00e9?<\/p>\n<ul>\n<li><span style=\"color: #c0c0c0;\">Generar notoriedad de marca en la Red, de sus productos, campa\u00f1a o acciones espec\u00edficas<\/span><\/li>\n<li><span style=\"color: #c0c0c0;\">Gestionar y mejorar la reputaci\u00f3n online de tu empresa<\/span><\/li>\n<li><span style=\"color: #c0c0c0;\">Gestionar tu identidad online (personalidades p\u00fablicas, famosos&#8230;)<\/span><\/li>\n<li><span style=\"color: #c0c0c0;\">Gestionar crisis puntuales de reputaci\u00f3n o identidad online<\/span><\/li>\n<\/ul>\n<p><strong><span style=\"color: #ea8a10;\">\u201cLa reputaci\u00f3n de tu empresa y su imagen ante los dem\u00e1s -clientes y potenciales- es su mayor activo. Pi\u00e9rdelo y de nada servir\u00e1n las inversiones en publicidad y marketing, acciones de SEM, SEO, etc\u201d<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La reputaci\u00f3n online es el conjunto de percepciones que diversos grupos de inter\u00e9s tienen sobre tu empresa en Internet. En este medio no s\u00f3lo el impacto y la visibilidad son importantes sino que lo que se dice u opina sobre las propias marcas y empresas es considerado como informaci\u00f3n relevante, que puede influir a la&#8230;  <a href=\"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online\" title=\"Leer \u00bfQu\u00e9 es la reputaci\u00f3n online? \u00bfEs importante para mi empresa?\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[622],"tags":[277],"class_list":["post-21","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-agency","tag-reputacion-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La reputaci\u00f3n online es el mayor valor de una empresa<\/title>\n<meta name=\"description\" content=\"La reputaci\u00f3n online es muy importante, tanto es as\u00ed, que nosotros te ayudamos a gestionarla para mantener siempre contentos a los clientes\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La reputaci\u00f3n online es el mayor valor de una empresa\" \/>\n<meta property=\"og:description\" content=\"La reputaci\u00f3n online es muy importante, tanto es as\u00ed, que nosotros te ayudamos a gestionarla para mantener siempre contentos a los clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online\" \/>\n<meta property=\"og:site_name\" content=\"Vipnet360\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-17T06:53:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-01T08:26:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.vipnet360.com\/blog\/wp-content\/uploads\/2010\/06\/orm-300x199.jpg\" \/>\n<meta name=\"author\" content=\"Vipnet360\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@vipnet360\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vipnet360\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La reputaci\u00f3n online es el mayor valor de una empresa","description":"La reputaci\u00f3n online es muy importante, tanto es as\u00ed, que nosotros te ayudamos a gestionarla para mantener siempre contentos a los clientes","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online","og_locale":"en_US","og_type":"article","og_title":"La reputaci\u00f3n online es el mayor valor de una empresa","og_description":"La reputaci\u00f3n online es muy importante, tanto es as\u00ed, que nosotros te ayudamos a gestionarla para mantener siempre contentos a los clientes","og_url":"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online","og_site_name":"Vipnet360","article_published_time":"2010-06-17T06:53:01+00:00","article_modified_time":"2017-02-01T08:26:54+00:00","og_image":[{"url":"http:\/\/www.vipnet360.com\/blog\/wp-content\/uploads\/2010\/06\/orm-300x199.jpg","type":"","width":"","height":""}],"author":"Vipnet360","twitter_card":"summary_large_image","twitter_creator":"@vipnet360","twitter_misc":{"Written by":"Vipnet360","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online#article","isPartOf":{"@id":"https:\/\/www.vipnet360.com\/en\/blog\/que-es-la-reputacion-online"},"author":{"name":"Vipnet360","@id":"https:\/\/www.vipnet360.com\/#\/schema\/person\/e1b0704be34ec99cedf3071314e66a99"},"headline":"\u00bfQu\u00e9 es la reputaci\u00f3n online? 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