{"id":2225,"date":"2015-04-20T12:15:40","date_gmt":"2015-04-20T10:15:40","guid":{"rendered":"http:\/\/www.vipnet360.com\/?p=2225"},"modified":"2016-09-23T14:02:24","modified_gmt":"2016-09-23T12:02:24","slug":"ventajas-del-mobile-marketing","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/ventajas-del-mobile-marketing","title":{"rendered":"Ventajas del Mobile Marketing"},"content":{"rendered":"<p>Se define como Mobile Marketing todas las t\u00e9cnicas que permiten comunicar con el p\u00fablico objetivo al cual se pretende impactar a trav\u00e9s de un dispositivo m\u00f3vil.  Son dispositivos m\u00f3viles los Smartphone, los Ipod, los Ipad y los tablet.<\/p>\n<p>Para una empresa es importante utilizar una estrategia pensada espec\u00edficamente en los dispositivos m\u00f3viles ya que,  cada d\u00eda pasamos m\u00e1s tiempo conectados al Smartphone y adem\u00e1s muchos estudios aseguran que en el futuro cada vez m\u00e1s usuarios estar\u00e1n conectado a trav\u00e9s ese tipo de aparato.<\/p>\n<p>Un an\u00e1lisis elaborado de Mediacells para el diario ingles\u201cGuardian\u201d afirma que en el 2014 se han vendido m\u00e1s un bill\u00f3n de nuevos Smartphone. Los pa\u00edses donde se venden m\u00e1s m\u00f3viles son China e India con 283 y 225 millones respectivamente.<\/p>\n<p>A\u00f1adir el Mobile Marketing a la estrategia de marketing mix de tu empresa es fundamental porque te permite llegar en tiempo real a un p\u00fablico siempre m\u00e1s amplio y adem\u00e1ste permite adaptar tu estrategia a las nuevas tecnolog\u00edas disponibles.<\/p>\n<h2>Mobile Marketing: Dist\u00edntas herramientas por una \u00fanica estrategia<\/h2>\n<p>Una buena estrategia de Mobile Marketing se realiza a trav\u00e9s de la planificaci\u00f3n y la coordinaci\u00f3n de distintas acciones. Las acciones pueden ser exclusivamente de Mobile Marketing, como en el caso de SMS, MMS o QRCode o pueden ser multicanal (es el caso, por ejemplo, de una campa\u00f1a Semo Facebook Ads adaptada paralos dispositivos m\u00f3viles).<\/p>\n<h2>Mobile Marketing: \u00bfPorque es rentable? \u00bfCu\u00e1les son sus ventajas?<\/h2>\n<p>El Mobile marketing es una de las t\u00e9cnicas m\u00e1s eficaces y rentable del Marketing online, descubrimos el porqu\u00e9:<\/p>\n<ul>\n<li>Los mensajes utilizados en el Mobile Marketing, normalmente, son directos y sint\u00e9ticos<\/li>\n<li>Al contrario que en la publicidad  tradicional, permite impactar al usuario en diferentes momentos, por ejemplo en el metro o durante su jornada laboral.<\/li>\n<li>Es posible destinar la publicidad a dispositivos espec\u00edficos y con eso impactar al target deseado (Por ejemplo se presupone que los posesores de un IPhone 5 tienen buen poder econ\u00f3mico y siguen la moda)<\/li>\n<li>El impacto de una campa\u00f1a multidispositivo genera m\u00e1s recuerdo de marca que el impacto de una campa\u00f1a destinada a un \u00fanico canal.<\/li>\n<li>Permite posicionarse como una marca moderna y tecnol\u00f3gica.<\/li>\n<\/ul>\n<p>En el Marketing para conseguir resultados positivos es importante innovar, por eso Vipnet360 recomienda a las empresas  actualizarse y utilizar las m\u00e1s modernas herramientas de Mobile Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se define como Mobile Marketing todas las t\u00e9cnicas que permiten comunicar con el p\u00fablico objetivo al cual se pretende impactar a trav\u00e9s de un dispositivo m\u00f3vil. Son dispositivos m\u00f3viles los Smartphone, los Ipod, los Ipad y los tablet. Para una empresa es importante utilizar una estrategia pensada espec\u00edficamente en los dispositivos m\u00f3viles ya que, cada&#8230;  <a href=\"https:\/\/www.vipnet360.com\/en\/blog\/ventajas-del-mobile-marketing\" title=\"Leer Ventajas del Mobile Marketing\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[622],"tags":[212],"class_list":["post-2225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-agency","tag-mobile-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventajas del Mobile Marketing - Vipnet360<\/title>\n<meta name=\"description\" content=\"Vipnet360 os informa a tr\u00e1ves de su Blog de las ventaja de realizar una estrategia de &quot;Mobile Marketing&quot;. \u00a1Lee el art\u00edculo!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipnet360.com\/blog\/ventajas-del-mobile-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ventajas del Mobile Marketing - 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