{"id":426,"date":"2010-09-07T16:39:06","date_gmt":"2010-09-07T14:39:06","guid":{"rendered":"http:\/\/www.vipnet360.com\/blog\/?p=426"},"modified":"2017-02-02T11:15:04","modified_gmt":"2017-02-02T09:15:04","slug":"zara-e-commerce","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/zara-e-commerce","title":{"rendered":"Zara despliega velas y ya navega con firmeza por Internet"},"content":{"rendered":"
\"\"<\/div>\n

 <\/p>\n

Era un secreto a voces y ya est\u00e1 aqu\u00ed: l<\/span>a cadena texti<\/span><\/span>l<\/span> Zara<\/a><\/span><\/strong> acaba de abrir las puertas de su<\/span> tienda \u201conline\u201d<\/span><\/strong>. No es la primera incursi\u00f3n que hace <\/span>Zara<\/span><\/strong> en Internet ya que actualmente est\u00e1 muy presente en la red social <\/span>Facebook<\/a><\/span><\/strong>,<\/span> ocupando el d\u00e9cimo quinto puesto en el ‘ranking’ de las 50 marcas del mundo con mayor n\u00famero de fans. La cadena dirigida por Amancio Ortega, con el lanzamiento de su tienda online<\/span><\/div>\n
\u201c<\/span><\/span> www.zara.com<\/a> \u201c<\/span><\/span><\/strong>,<\/span> pretende marcar el camino para que en los pr\u00f3ximos a\u00f1os le sigan el resto de empresas del grupo.<\/span><\/div>\n

\n<\/span><\/div>\n
El establecimiento online ser\u00e1 un reflejo del f\u00edsico, ofreciendo los mismos productos al mismo precio. Los pagos se podr\u00e1n realizar a trav\u00e9s de los medios m\u00e1s habituales del comercio electr\u00f3nico y el cliente podr\u00e1 optar por la entrega a domicilio o la recogida del pedido en tienda. En los primeros meses de vida<\/span>,<\/span> el acceso a la tienda virtual se podr\u00e1 realizar a trav\u00e9s de ordenadores, smartphones y tablets<\/span>,<\/span> dejando para m\u00e1s adelante las aplicaciones para Iphone<\/span><\/strong> e Ipad<\/span><\/strong>.<\/span><\/div>\n

\n<\/span><\/div>\n
El lanzamiento inicial se ha realizado en 6 pa\u00edses<\/span> (Espa\u00f1a, Alemania, Francia, Portugal, Italia y Reino Unido) y se espera que en los pr\u00f3ximos meses se sumen otros mercados como Estados Unidos, Jap\u00f3n o Corea del Sur.<\/span><\/div>\n

\n<\/span><\/div>\n

El \u00e9xito del comercio textil en la Red<\/span><\/h2>\n


\n<\/span><\/span><\/strong><\/span><\/p>\n

Seg\u00fan un reciente estudio de <\/span>Nielsen<\/span><\/a><\/span><\/strong> sobre tendencias de compra en la Red, la venta de ropa por Internet ha desbancado a los billetes de avi\u00f3n, gracias a la incorporaci\u00f3n de los tradicionales imperios textiles a Internet. Las previsiones apuntan unas ventas de<\/span> 370 millones en 2010<\/span> <\/strong>y de<\/span> 650 <\/span><\/strong>millones en 2011.<\/span><\/strong><\/div>\n

\n<\/strong><\/span><\/div>\n
La incorporaci\u00f3n de<\/span> Zara<\/span><\/strong> e<\/span>n<\/span> la Red podr\u00eda impulsar el desarrollo del comercio de ropa por Internet en Espa\u00f1a, un campo en el que <\/span>Mango<\/span> <\/strong>y <\/span>Women’secret<\/span><\/strong> han sido precursoras y por el que han apostado otras compa\u00f1\u00edas como <\/span>El Corte Ingl\u00e9s, Custo o Bimba & Lola<\/span><\/strong>.<\/span><\/div>\n

\n<\/span><\/div>\n
\u00bfAcierta Zara con esta apuesta? \u00bfEs el comercio electr\u00f3nico el futuro del sector textil? \u00bfSe lanzar\u00e1n pr\u00f3ximamente los principales competidores de Zara al mundo online?<\/span><\/strong><\/div>\n

\n<\/span><\/strong><\/div>\n

Fuentes: Europa Press<\/a>, ABC<\/a>, Diario de Navarra<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

  Era un secreto a voces y ya est\u00e1 aqu\u00ed: la cadena textil Zara acaba de abrir las puertas de su tienda \u201conline\u201d. No es la primera incursi\u00f3n que hace Zara en Internet ya que actualmente est\u00e1 muy presente en la red social Facebook, ocupando el d\u00e9cimo quinto puesto en el ‘ranking’ de las 50… Leer m\u00e1s »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[622],"tags":[474],"class_list":["post-426","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-agency","tag-vipnet360-te-ayuda-con-ecommerce"],"acf":[],"yoast_head":"\nZara apuesta por la venta online y es todo un \u00e9xito<\/title>\n<meta name=\"description\" content=\"Ha llegado el gran momento de Zara. 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