{"id":43,"date":"2010-06-17T09:44:28","date_gmt":"2010-06-17T07:44:28","guid":{"rendered":"http:\/\/www.vipnet360.com\/nuestro-blog\/?p=43"},"modified":"2017-01-31T14:36:54","modified_gmt":"2017-01-31T12:36:54","slug":"promoted-tweets","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/promoted-tweets","title":{"rendered":"La publicidad de mi empresa en Twitter con Promoted Tweets"},"content":{"rendered":"<p><strong><span style=\"color: #ea8a10;\">Twitter<\/span><\/strong> lanz\u00f3 a mediados de Abril su nuevo modelo de negocio basado en los Promoted Tweets. Al ser una plataforma piloto se lanz\u00f3 con las empresas que ya eran fans activos del servicio de Microblogging: Virgin, Bravo TV, Red Bull&#8230;<\/p>\n<p>Los tweets patrocinados aparecen en la parte superior de algunas p\u00e1ginas de resultados y permiten al anunciante destacarlos ante un amplio n\u00famero de usuarios. Por cada resultado de b\u00fasqueda habr\u00e1 como m\u00e1ximo un tweet patrocinado para no saturar al usuario asiduo de Twitter. La diferencia entre un Tweet ordinario y uno patrocinado es que si los usuarios no interact\u00faan con este \u00faltimo, coment\u00e1ndolo, favoreci\u00e9ndolo o retwiteandolo, \u00e9ste desaparece. De esta forma Twitter pretende mostrar \u00fanicamente los tweets patrocinados que resulten interesantes a los usuarios.<\/p>\n<p>Un mes despu\u00e9s de su lanzamiento, los anunciantes que han participado en este programa lo alaban y se\u00f1alan al \u00e9xito del ROI.<\/p>\n<p>&nbsp;<\/p>\n<p>Por ejemplo Virgin, us\u00f3 los tweets patrocinados como medio exclusivo para el anuncio de la expansi\u00f3n de la l\u00ednea en Toronto. Mediante los tweets patrocinados ofrec\u00eda un 50% de descuento para los 500 primeros viajeros que reservaran sus vuelos desde dos aeropuertos de California. Gracias al numeroso retwitteo, la oferta se agot\u00f3 en tres horas.<\/p>\n<p>En <strong><span style=\"color: #ea8a10;\">Virgin Am\u00e9rica<\/span><\/strong> el d\u00eda que sus tweets promocionados se pusieron en marcha, la aerol\u00ednea<strong> <span style=\"color: #ea8a10;\">registr\u00f3 el quinto d\u00eda de mayores ventas de su historia.<\/span><\/strong><\/p>\n<p><strong>A<\/strong>l mismo tiempo, Bravo TV consigui\u00f3 200.000 impresiones de su web en dos horas en la que sus tweets patrocinados fueron retwitteados el m\u00e1ximo n\u00famero de veces permitidas.<\/p>\n<p>Para la spv de Bravo , Ellen Stone, la clave del uso de los tweets promocionados es aprovechar los temas y tendencias existentes en Twitter o crear nuevos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter lanz\u00f3 a mediados de Abril su nuevo modelo de negocio basado en los Promoted Tweets. Al ser una plataforma piloto se lanz\u00f3 con las empresas que ya eran fans activos del servicio de Microblogging: Virgin, Bravo TV, Red Bull&#8230; Los tweets patrocinados aparecen en la parte superior de algunas p\u00e1ginas de resultados y permiten&#8230;  <a href=\"https:\/\/www.vipnet360.com\/en\/blog\/promoted-tweets\" title=\"Leer La publicidad de mi empresa en Twitter con Promoted Tweets\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[622],"tags":[16],"class_list":["post-43","post","type-post","status-publish","format-standard","hentry","category-digital-marketing-agency","tag-pon-al-dia-tus-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promoted twetts para conseguir una respuesta social masiva<\/title>\n<meta name=\"description\" content=\"Promoted tweets es una herramientas muy \u00fatil si lo que se quiere es conseguir una difusi\u00f3n e interactuaci\u00f3n r\u00e1pida de forma masiva\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipnet360.com\/blog\/promoted-tweets\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoted twetts para conseguir una respuesta social masiva\" \/>\n<meta property=\"og:description\" content=\"Promoted tweets es una herramientas muy \u00fatil si lo que se quiere es conseguir una difusi\u00f3n e interactuaci\u00f3n r\u00e1pida de forma masiva\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vipnet360.com\/blog\/promoted-tweets\" \/>\n<meta property=\"og:site_name\" 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