{"id":4633,"date":"2017-02-17T14:11:13","date_gmt":"2017-02-17T12:11:13","guid":{"rendered":"http:\/\/www.vipnet360.com\/?p=4633"},"modified":"2017-02-17T14:11:13","modified_gmt":"2017-02-17T12:11:13","slug":"gestion-errores-customer-experience","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/gestion-errores-customer-experience","title":{"rendered":"La gesti\u00f3n de errores y customer experience"},"content":{"rendered":"

Los servicios de atenci\u00f3n al cliente se encuentran buscando nuevas y r\u00e1pidas soluciones con el cliente, cuyo punto principal es la cercan\u00eda. Al igual que ocurre en la personalizaci\u00f3n de los v\u00eddeos corporativos, la personalizaci\u00f3n y cercan\u00eda en el customer experience<\/strong> es una de las claves del \u00e9xito a la hora de gestionar errores.<\/p>\n

Una de las soluciones m\u00e1s recurridas a la hora de atender a nuestros clientes son los chats<\/em> en vivo. La experiencia del usuario suele ser bastante positiva. De por s\u00ed, el mismo servicio ofrecido supone un plus para la empresa y a\u00f1ade valor en la percepci\u00f3n los usuarios. Quiz\u00e1 es el m\u00e9todo m\u00e1s r\u00e1pido: la atenci\u00f3n on line es una de las soluciones mejor valoradas.<\/p>\n

Los community manager<\/strong> de diferentes empresas utilizan Twitter como herramienta para solucionar problemas on line que surjan a los consumidores, interactuar con los usuarios e incluso tener conversaciones con otras empresas. No s\u00f3lo generan publicidad para la propia marca, sino que favorece a la misma por esa sensaci\u00f3n de cercan\u00eda.<\/p>\n\"customer-experience\"\n

C\u00f3mo mejorar el customer experience<\/h2>\n

Para mejorar el customer experience\u00a0de una empresa, es necesario destinar a una persona a contestar y tratar con los clientes a trav\u00e9s de las redes sociales. Es habitual ver a distintos encargados de diversas cuentas corporativas contactar con diferentes usuarios, ofreciendo soluciones que les han solicitado a trav\u00e9s de twitter, contestando quejas, etc. Un trabajo realmente minucioso que se ha asentado como forma de trabajo en las redes.<\/p>\n

Por otro lado est\u00e1n otras soluciones como el tel\u00e9fono o el recurso del correo electr\u00f3nico. Quiz\u00e1 esta \u00faltima opci\u00f3n sea de las menos utilizadas ya que requiere m\u00e1s tiempo de espera, y los consumidores<\/strong> cuando recurren a las soluciones las quieren en el momento.<\/p>\n

Las soluciones online se han abierto paso y han sido mejor acogidas que las formas tradicionales de atenci\u00f3n al cliente. El e-commerce<\/a>\u00a0y el momento obligan a que la atenci\u00f3n sea principalmente en red, adem\u00e1s mantener las formas m\u00e1s antiguas. Esto significa que la atenci\u00f3n est\u00e1 disponible las 24 horas durante 365 d\u00edas del a\u00f1o para el cliente, elimina barrera geogr\u00e1ficas, adquiere una ventaja competitiva respecto al comercio tradicional y posibilita la segmentaci\u00f3n mucho m\u00e1s eficaz a los clientes de forma m\u00e1s eficaz, mejorando la comunicaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

La personalizaci\u00f3n y cercan\u00eda en el customer experience es una de las claves del \u00e9xito a la hora de gestionar errores.<\/p>\n","protected":false},"author":2,"featured_media":4639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[624],"tags":[455],"class_list":["post-4633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience-agency","tag-atencion-al-cliente"],"acf":[],"yoast_head":"\nLa gesti\u00f3n de errores y customer experience - Vipnet360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipnet360.com\/blog\/gestion-errores-customer-experience\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La gesti\u00f3n de errores y customer experience - 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