{"id":4712,"date":"2017-02-23T19:16:06","date_gmt":"2017-02-23T17:16:06","guid":{"rendered":"http:\/\/www.vipnet360.com\/?p=4712"},"modified":"2017-02-24T10:53:19","modified_gmt":"2017-02-24T08:53:19","slug":"facebook-bots-importancia-ecommerce-2017","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/facebook-bots-importancia-ecommerce-2017","title":{"rendered":"Facebook bots y su importancia para ecommerce en 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Facebook Bots<\/strong> se ha consolidado como una excelente herramienta para el ecommerce a trav\u00e9s de la opci\u00f3n \u2018Messenger\u2019 de la red social. Est\u00e1 construida principalmente para desarrolladores e interact\u00faa mediante la inteligencia artificial; su prop\u00f3sito, mejorar la experiencia del usuario a la hora de realizar una compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos bots monitorizan sus mensajes y contestan dependiendo de las funciones que les hayan otorgado sus dise\u00f1adores. Las marcas utilizan estos bots para <strong>promocionar sus productos o informar<\/strong> de acontecimientos relacionados, manteniendo al suscriptor informado y le muestra un abanico de posibilidades.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los ejemplos son varios, bot de marcas de comida r\u00e1pida env\u00edan constantes cupones de descuento, bot de canales de cocina te proponen recetas personalizadas seg\u00fan tus gustos, bots de medios de comunicaci\u00f3n informan de las \u00faltimas noticias o informaciones importantes, o bots de ejercicios f\u00edsicos te alertan de series para alguna parte del cuerpo concreta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas ven en Facebook el marco donde contactar con los clientes. Y estos prefieren no tener abiertas varias ventanas y hacer diversas gestiones desde la propia red social. Las compras online son una opci\u00f3n m\u00e1s en aquellos bots de marcas de ropa, videojuegos o reservas de viaje, entre muchas otras opciones.<\/span><\/p>\n<h2>Facebook Bots VS Telegram Bots<\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Telegram<\/strong> tampoco se queda atr\u00e1s. La aplicaci\u00f3n de mensajer\u00eda rusa comenz\u00f3 muy pronto a incluir bots, aunque al principio no ten\u00edan una funci\u00f3n comercial. Aqu\u00ed ya no s\u00f3lo hay bots de marcas comerciales, sino que se han hecho populares bots de cualquier tipo de tem\u00e1tica. Los bots de Telegram por lo general son m\u00e1s accesibles tanto en creaci\u00f3n respecto a los de Facebook. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las marcas en Telegram tienen sus propios canales de comunicaci\u00f3n donde proyectar toda clase de novedades o nuevos productos para que los propios seguidores del canal puedan acceder a ellos. Tambi\u00e9n tienen <em>testeos<\/em> y pueden preguntar a sus usuarios sobre la aceptaci\u00f3n de alg\u00fan lanzamiento en concreto. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A diferencia de Facebook, En Telegram las marcas potencian mucho m\u00e1s sus canales que los bots porque igual \u00e9stos son menos accesibles. Facebook se intuye m\u00e1s potente por su propia cotidianidad, <a href=\"http:\/\/www.vipnet360.com\/mejorar-experiencia-cliente-ecommerce\/\" target=\"_blank\">mejora la experiencia del cliente,<\/a> \u00a0los consumidores acceden mucho m\u00e1s a \u00e9l y las marcas pueden establecer un <strong>contacto m\u00e1s directo<\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Bots se ha consolidado como una excelente herramienta para el ecommerce a trav\u00e9s de la opci\u00f3n \u2018Messenger\u2019 de la red social. Est\u00e1 destinada principalmente para desarrolladores e interact\u00faa mediante la inteligencia artificial.<\/p>\n","protected":false},"author":2,"featured_media":2920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[622],"tags":[474],"class_list":["post-4712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-agency","tag-vipnet360-te-ayuda-con-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook bots y su importancia para ecommerce en 2017 - Vipnet360<\/title>\n<meta name=\"description\" content=\"Facebook Bots se ha consolidado como una excelente herramienta para el ecommerce a trav\u00e9s de la opci\u00f3n \u2018Messenger\u2019 de la red social.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipnet360.com\/blog\/facebook-bots-importancia-ecommerce-2017\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook bots y su importancia para ecommerce en 2017 - 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