{"id":4823,"date":"2017-03-27T12:16:10","date_gmt":"2017-03-27T10:16:10","guid":{"rendered":"http:\/\/www.vipnet360.com\/?p=4823"},"modified":"2017-03-27T15:32:16","modified_gmt":"2017-03-27T13:32:16","slug":"heinz-campana-publicitaria-mad-men","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/heinz-campana-publicitaria-mad-men","title":{"rendered":"Heinz hace realidad la campa\u00f1a publicitaria que Draper propuso en Mad Men"},"content":{"rendered":"<p>Los <em>fans<\/em> de la serie <strong>Mad Men<\/strong>, estamos de enhorabuena. La realidad se funde con la ficci\u00f3n. Y es que aquella campa\u00f1a que propuso <strong>Don Draper<\/strong>, director creativo de su agencia, a los directivos de <strong>Heinz,\u00a0<\/strong>se va a hacer realidad. \u00bfC\u00f3mo? 50 a\u00f1os despu\u00e9s del momento en que est\u00e1 basada la escena, los actuales directivos de <strong>Heinz\u00a0<\/strong>han decidido llevarla a cabo.<\/p>\n<p>El <em>slogan<\/em> que cre\u00f3 <strong>Draper<\/strong> era <em><strong>Pass the Heinz<\/strong> <\/em>(P\u00e1same el Heinz) para la campa\u00f1a que entonces fue rechazada por los due\u00f1os de <strong>Heinz<\/strong> en la genial serie. Los due\u00f1os de la marca de ketchup no compraron la idea. Pero ahora, 50 a\u00f1os despu\u00e9s de que <strong>Draper<\/strong> propusiera la idea en la serie, el episodio se desarrolla en aquellos a\u00f1os, se va a llevar a cabo en la realidad por los actuales de <strong>Heinz<\/strong>.<\/p>\n<p><center><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/iDzZg3OE3B8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>La agencia creativa <strong>David<\/strong> que trabaja para <strong>Heinz<\/strong>\u00a0es la encargada de\u00a0implantar\u00a0la idea. Va a colocar tres grandes carteles en Nueva York, anuncios en las revistas impresas <strong>New York Post<\/strong> y <strong>Variety<\/strong>, y comunicaciones en redes sociales para darle mayor difusi\u00f3n.<\/p>\n<p><em>\u201cEs Heinz y Heinz s\u00f3lo significa una cosa\u201d<\/em>\u2013 dec\u00eda <strong>Draper<\/strong> en su propuesta- <em>\u201cNos gusta la ejecuci\u00f3n creativa en s\u00ed y que no requiere p\u00e1rrafos de texto para explicarlo\u201d<\/em>&#8211; ha explicado <strong>Nicole Kulwicki<\/strong>, portavoz de <strong>Heinz<\/strong>, en una entrevista en<strong> Ad Age<\/strong>. La simplicidad de la que habla <strong>Kulwicki<\/strong> es precisamente la raz\u00f3n por la que en la serie los due\u00f1os de Heinz rechazaban la propuesta en ese cap\u00edtulo de <strong>Mad Men<\/strong>.<\/p>\n<p><center><div id=\"attachment_4826\" style=\"width: 234px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz-537x600.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4826\" class=\"wp-image-4826 size-medium\" src=\"http:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz-537x600-224x250.jpg\" alt=\"heinz\" width=\"224\" height=\"250\" srcset=\"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz-537x600-224x250.jpg 224w, https:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz-537x600-448x500.jpg 448w, https:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz-537x600.jpg 537w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/a><p id=\"caption-attachment-4826\" class=\"wp-caption-text\">Fotograf\u00eda de Kraft Heinz<\/p><\/div><\/center><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><center><div id=\"attachment_4828\" style=\"width: 232px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz2-533x600.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4828\" class=\"wp-image-4828 size-medium\" src=\"http:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz2-533x600-222x250.jpg\" alt=\"heinz2\" width=\"222\" height=\"250\" srcset=\"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz2-533x600-222x250.jpg 222w, https:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz2-533x600-444x500.jpg 444w, https:\/\/www.vipnet360.com\/wp-content\/uploads\/2017\/03\/heinz2-533x600.jpg 533w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/><\/a><p id=\"caption-attachment-4828\" class=\"wp-caption-text\">Fotograf\u00eda de Kraft Heinz<\/p><\/div><\/center><\/p>\n<p>&nbsp;<\/p>\n<p>Para los amantes del <strong>Marketing y la Publicidad<\/strong> esta serie es una joya. Recuerdo una genial campa\u00f1a de Peggy que se llamaba <em>&#8220;Marca a tu hombre&#8221;<\/em> para una conocida marca de pintalabios que hab\u00eda sacado infinidad de colores. Y otra en la que <strong>Draper<\/strong> propone llamar a la rueda que han creado para poner las diapositivas en los proyectores el carrusel, el tiovivo, en el que puedes viajar al momento de tu vida que quieras. Simplemente, genial.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los fans de la serie Mad Men, estamos de enhorabuena. La realidad se funde con la ficci\u00f3n. Y es que aquella campa\u00f1a que propuso Don Draper, director creativo de su agencia, a los directivos de Heinz,\u00a0se va a hacer realidad. \u00bfC\u00f3mo? 50 a\u00f1os despu\u00e9s del momento en que est\u00e1 basada la escena, los actuales directivos&#8230;  <a href=\"https:\/\/www.vipnet360.com\/en\/blog\/heinz-campana-publicitaria-mad-men\" title=\"Leer Heinz hace realidad la campa\u00f1a publicitaria que Draper propuso en Mad Men\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":4824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[624],"tags":[418],"class_list":["post-4823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience-agency","tag-marketing-de-contenido-indispensable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heinz hace realidad la campa\u00f1a publicitaria de Mad Men -Vipnet360<\/title>\n<meta name=\"description\" content=\"Los fans de la serie Mad Men, estamos de enhorabuena. 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