{"id":6836,"date":"2020-10-20T10:28:58","date_gmt":"2020-10-20T08:28:58","guid":{"rendered":"https:\/\/www.vipnet360.com\/?p=6836"},"modified":"2021-06-03T17:37:36","modified_gmt":"2021-06-03T15:37:36","slug":"instagram-snapchat-o-ariana-grande","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/instagram-snapchat-o-ariana-grande","title":{"rendered":"\u00bfInstagram, Snapchat o Ariana Grande?"},"content":{"rendered":"<p>La inclusi\u00f3n del formato<strong>\u00a0instastories<\/strong>\u00a0y\u00a0<strong>live streaming<\/strong>\u00a0dentro de\u00a0<a href=\"https:\/\/blog.instagram.com\/post\/148348940287\/160802-stories\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>\u00a0han provocado un verdadero terremoto tecnosocial. Una\u00a0<strong>jugada maestra de Facebook<\/strong>\u00a0(due\u00f1a de la aplicaci\u00f3n) que ha provocado que\u00a0<strong>Snapchat<\/strong>\u00a0haya disminuido sus visualizaciones en un 40%.<\/p>\n<p>Desde que en julio de 2016, Facebook anunciara que en la plataforma de Instagram se integrar\u00edan las opciones de stories y live streaming ha provocado un sangr\u00eda en la aplicaci\u00f3n del fantasma. Ha supuesto todo un golpe en la mesa. De los 600 millones de usuarios de Instagram, 150 millones han comenzado a usar el stories. Recordemos que Snapchat tiene 150 millones de usuarios.<\/p>\n<p>Aunque el jaque mate puede llegar pronto.\u00a0<strong>Zuckerberg<\/strong>\u00a0pretende unificar las stories con el live streaming de Facebook, esto no s\u00f3lo significar\u00eda la muerte de Snapchat, sino que encaminar\u00eda a Facebook hacia la red social total: tabl\u00f3n, v\u00eddeos en directo,\u00a0<strong>Instagram<\/strong>\u00a0y\u00a0<strong>Whatsapp<\/strong>.<\/p>\n<h2>INSTAGRAM SE ADAPTA A LOS CAMBIOS<\/h2>\n<p>No es casual el 40% de bajada en las visualizaciones de Snapchat. Instagram ha cambiado la costumbre del usuario, cansado de\u00a0<a href=\"https:\/\/videoxperienzia.vipnet360.com\/videos-para-aplicaciones\/\">tener muchas aplicaciones<\/a>\u00a0que ofrecen lo mismo, y si \u00e9sta, siendo ya potente comienza a tener la misma funci\u00f3n, el resultado es evidente. Los usuarios ya no van a snapchat a ver qu\u00e9 se cuenta la gente porque ya lo hacen en su cuenta de instagram, que adem\u00e1s, contiene el tabl\u00f3n de fotograf\u00edas de usuarios.<\/p>\n<p>Por su parte Snapchat, que tiene la intenci\u00f3n de salir en bolsa, ha querido contraatacar no con mucho efecto, habilitando la opci\u00f3n de\u00a0<strong>v\u00eddeos en directo<\/strong>. Aunque uno de sus grandes desaciertos contin\u00faa: la eliminaci\u00f3n del modo \u201cauto-advance\u201d, que permit\u00eda la visualizaci\u00f3n de los snaps de manera continuada.<\/p>\n<p>Esto ha provocado que muchos de los artistas internacionales adictos a Snapchat como Ariana Grande se est\u00e9n enganchando al stories (tambi\u00e9n!) en Instagram ya que han perdido much\u00edsima audiencia. Lady Gaga est\u00e1 subiendo mucho m\u00e1s contenido en su cuenta de Instagram, cuando anteriormente lo hac\u00eda en snapchat, e incluso formas de promoci\u00f3n y lanzamientos de discos anteriores que hac\u00eda en Snapchat que no se han repetido cuando ha sacado su \u00faltimo \u00e1lbum.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inclusi\u00f3n del formato\u00a0instastories\u00a0y\u00a0live streaming\u00a0dentro de\u00a0Instagram\u00a0han provocado un verdadero terremoto tecnosocial. Una\u00a0jugada maestra de Facebook\u00a0(due\u00f1a de la aplicaci\u00f3n) que ha provocado que\u00a0Snapchat\u00a0haya disminuido sus visualizaciones en un 40%. Desde que en julio de 2016, Facebook anunciara que en la plataforma de Instagram se integrar\u00edan las opciones de stories y live streaming ha provocado un sangr\u00eda&#8230;  <a href=\"https:\/\/www.vipnet360.com\/en\/blog\/instagram-snapchat-o-ariana-grande\" title=\"Leer \u00bfInstagram, Snapchat o Ariana Grande?\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":25,"featured_media":6799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[727],"tags":[],"class_list":["post-6836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos-para-empresas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfInstagram, Snapchat o Ariana Grande? - Vipnet360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfInstagram, Snapchat o Ariana Grande? - Vipnet360\" \/>\n<meta property=\"og:description\" content=\"La inclusi\u00f3n del formato\u00a0instastories\u00a0y\u00a0live streaming\u00a0dentro de\u00a0Instagram\u00a0han provocado un verdadero terremoto tecnosocial. Una\u00a0jugada maestra de Facebook\u00a0(due\u00f1a de la aplicaci\u00f3n) que ha provocado que\u00a0Snapchat\u00a0haya disminuido sus visualizaciones en un 40%. Desde que en julio de 2016, Facebook anunciara que en la plataforma de Instagram se integrar\u00edan las opciones de stories y live streaming ha provocado un sangr\u00eda... Leer m\u00e1s &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande\" \/>\n<meta property=\"og:site_name\" content=\"Vipnet360\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-20T08:28:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-03T15:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/9_Imagenes_Blog_ig-snap_ariana-min-640x380-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"380\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"asalom\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"asalom\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfInstagram, Snapchat o Ariana Grande? - Vipnet360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande","og_locale":"en_US","og_type":"article","og_title":"\u00bfInstagram, Snapchat o Ariana Grande? - Vipnet360","og_description":"La inclusi\u00f3n del formato\u00a0instastories\u00a0y\u00a0live streaming\u00a0dentro de\u00a0Instagram\u00a0han provocado un verdadero terremoto tecnosocial. Una\u00a0jugada maestra de Facebook\u00a0(due\u00f1a de la aplicaci\u00f3n) que ha provocado que\u00a0Snapchat\u00a0haya disminuido sus visualizaciones en un 40%. Desde que en julio de 2016, Facebook anunciara que en la plataforma de Instagram se integrar\u00edan las opciones de stories y live streaming ha provocado un sangr\u00eda... Leer m\u00e1s &raquo;","og_url":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande","og_site_name":"Vipnet360","article_published_time":"2020-10-20T08:28:58+00:00","article_modified_time":"2021-06-03T15:37:36+00:00","og_image":[{"width":640,"height":380,"url":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/9_Imagenes_Blog_ig-snap_ariana-min-640x380-1.jpg","type":"image\/jpeg"}],"author":"asalom","twitter_card":"summary_large_image","twitter_misc":{"Written by":"asalom","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande#article","isPartOf":{"@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande"},"author":{"name":"asalom","@id":"https:\/\/www.vipnet360.com\/#\/schema\/person\/76054e78e052ee31e673ed6bc3590582"},"headline":"\u00bfInstagram, Snapchat o Ariana Grande?","datePublished":"2020-10-20T08:28:58+00:00","dateModified":"2021-06-03T15:37:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande"},"wordCount":375,"publisher":{"@id":"https:\/\/www.vipnet360.com\/#organization"},"image":{"@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande#primaryimage"},"thumbnailUrl":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/9_Imagenes_Blog_ig-snap_ariana-min-640x380-1.jpg","articleSection":["V\u00eddeos Empresas"],"inLanguage":"en-EN"},{"@type":"WebPage","@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande","url":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande","name":"\u00bfInstagram, Snapchat o Ariana Grande? - Vipnet360","isPartOf":{"@id":"https:\/\/www.vipnet360.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande#primaryimage"},"image":{"@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande#primaryimage"},"thumbnailUrl":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/9_Imagenes_Blog_ig-snap_ariana-min-640x380-1.jpg","datePublished":"2020-10-20T08:28:58+00:00","dateModified":"2021-06-03T15:37:36+00:00","breadcrumb":{"@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande#breadcrumb"},"inLanguage":"en-EN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande"]}]},{"@type":"ImageObject","inLanguage":"en-EN","@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande#primaryimage","url":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/9_Imagenes_Blog_ig-snap_ariana-min-640x380-1.jpg","contentUrl":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/9_Imagenes_Blog_ig-snap_ariana-min-640x380-1.jpg","width":640,"height":380},{"@type":"BreadcrumbList","@id":"https:\/\/www.vipnet360.com\/blog\/instagram-snapchat-o-ariana-grande#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.vipnet360.com\/en"},{"@type":"ListItem","position":2,"name":"\u00bfInstagram, Snapchat o Ariana Grande?"}]},{"@type":"WebSite","@id":"https:\/\/www.vipnet360.com\/#website","url":"https:\/\/www.vipnet360.com\/","name":"Vipnet360","description":"Especialistas en Social Media Marketing","publisher":{"@id":"https:\/\/www.vipnet360.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.vipnet360.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-EN"},{"@type":"Organization","@id":"https:\/\/www.vipnet360.com\/#organization","name":"Vipnet360","url":"https:\/\/www.vipnet360.com\/","logo":{"@type":"ImageObject","inLanguage":"en-EN","@id":"https:\/\/www.vipnet360.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/vipnet360-logo.png","contentUrl":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/vipnet360-logo.png","width":1000,"height":213,"caption":"Vipnet360"},"image":{"@id":"https:\/\/www.vipnet360.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.vipnet360.com\/#\/schema\/person\/76054e78e052ee31e673ed6bc3590582","name":"asalom"}]}},"fimg_url":"https:\/\/www.vipnet360.com\/wp-content\/uploads\/2021\/05\/9_Imagenes_Blog_ig-snap_ariana-min-640x380-1.jpg","_links":{"self":[{"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/posts\/6836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/comments?post=6836"}],"version-history":[{"count":0,"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/posts\/6836\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/media\/6799"}],"wp:attachment":[{"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/media?parent=6836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/categories?post=6836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vipnet360.com\/en\/wp-json\/wp\/v2\/tags?post=6836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}