{"id":7313,"date":"2021-08-27T13:48:44","date_gmt":"2021-08-27T11:48:44","guid":{"rendered":"https:\/\/www.vipnet360.com\/?p=7313"},"modified":"2021-08-27T13:48:46","modified_gmt":"2021-08-27T11:48:46","slug":"como-hacer-un-webinar-para-tu-empresa","status":"publish","type":"post","link":"https:\/\/www.vipnet360.com\/en\/blog\/como-hacer-un-webinar-para-tu-empresa","title":{"rendered":"C\u00f3mo hacer un webinar para tu empresa"},"content":{"rendered":"\n<div>\n<div class=\"block-editor-block-list__layout is-root-container\">\n<p id=\"block-fe473ea3-7439-4e4a-82e0-6103391cb580\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"fe473ea3-7439-4e4a-82e0-6103391cb580\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">En plena era digital, la cantidad de herramientas que tenemos a mano para poder promocionar y aumentar las ventas de nuestro emprendimiento son numerosas. A trav\u00e9s de las redes sociales, podemos generar una estrategia audaz que nos permita llegar a un amplio p\u00fablico.<\/p>\n<p id=\"block-3a76690b-f78d-407e-b9ff-0f7015af6a29\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"3a76690b-f78d-407e-b9ff-0f7015af6a29\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">Entre tantas opciones, hoy queremos mencionarte una que particularmente permite a cada nuevo emprendedor desarrollarse y a la vez promocionar su negocio: el webinar.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a087c4e6ae01\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a087c4e6ae01\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.vipnet360.com\/en\/blog\/como-hacer-un-webinar-para-tu-empresa\/#%C2%BFQue_son_los_webinar\" >\u00bfQu\u00e9 son los webinar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.vipnet360.com\/en\/blog\/como-hacer-un-webinar-para-tu-empresa\/#%C2%BFPor_que_se_han_puesto_de_moda\" >\u00bfPor qu\u00e9 se han puesto de moda?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.vipnet360.com\/en\/blog\/como-hacer-un-webinar-para-tu-empresa\/#Ventajas_de_los_webinar\" >Ventajas de los webinar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.vipnet360.com\/en\/blog\/como-hacer-un-webinar-para-tu-empresa\/#%C2%BFComo_hacer_webinar\" >\u00bfC\u00f3mo hacer webinar?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"block-efc4e9e7-213c-445d-bc79-162d093971f7\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Escribe el encabezado\u2026\" aria-multiline=\"true\" data-block=\"efc4e9e7-213c-445d-bc79-162d093971f7\" data-type=\"core\/heading\" data-title=\"Encabezado\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_son_los_webinar\"><\/span>\u00bfQu\u00e9 son los webinar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"block-260625bf-cbe9-4f47-82ea-ff6571c3512e\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"260625bf-cbe9-4f47-82ea-ff6571c3512e\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">El webinar es un taller o seminario web que generalmente se dicta gratuitamente. Este se enfoca en un tema \u00fanico y es transmitido en vivo a trav\u00e9s de las diversas plataformas sociales de la empresa. No obstante, en algunas ocasiones puntuales, se graba con antelaci\u00f3n para hacer una edici\u00f3n. Para ponerlo un poco m\u00e1s f\u00e1cil: es una conferencia a trav\u00e9s de Internet, sin tantos formalismos como sucede con este tipo de eventos presenciales.<\/p>\n<p id=\"block-664a0633-2fce-49c7-8c3c-871c6e263590\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"664a0633-2fce-49c7-8c3c-871c6e263590\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">La finalidad del webinar es interactuar con el p\u00fablico, animarlo a participar ya sea por medio de preguntas, alg\u00fan comentario o a trav\u00e9s de la colaboraci\u00f3n con el presentador.<\/p>\n<p id=\"block-dcbfe4f7-cf22-4cd3-86ec-6911d2763b2d\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"dcbfe4f7-cf22-4cd3-86ec-6911d2763b2d\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">Este se conforma de los siguientes elementos:<\/p>\n<p id=\"block-2a5bfadd-5989-431c-a32c-5bf5299bc347\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"2a5bfadd-5989-431c-a32c-5bf5299bc347\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Evento o tema principal<\/p>\n<p id=\"block-aedf2b62-2141-463f-92e4-5e27b91e35e1\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"aedf2b62-2141-463f-92e4-5e27b91e35e1\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Anfitri\u00f3n<\/p>\n<p id=\"block-2aa828e5-8814-4d7f-92a5-de53644f43d5\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"2aa828e5-8814-4d7f-92a5-de53644f43d5\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Participantes<\/p>\n<p id=\"block-262c081f-4f1a-4fe7-a380-5e75c0820f4d\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"262c081f-4f1a-4fe7-a380-5e75c0820f4d\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Computadora o port\u00e1til con una c\u00e1mara y micr\u00f3fono que capten la imagen y sonido de manera clara y n\u00edtida<\/p>\n<p id=\"block-6084116c-7bf0-4b1c-8022-311d50834792\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"6084116c-7bf0-4b1c-8022-311d50834792\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0La presentaci\u00f3n del tema, donde adem\u00e1s de comentar y narrar, se debe contar con unas diapositivas para visualizar im\u00e1genes o videos<\/p>\n<p id=\"block-863085c8-9a9f-4ab9-a0b0-5086ba80a7b5\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"863085c8-9a9f-4ab9-a0b0-5086ba80a7b5\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Un elemento interactivo que permita a los asistentes participar. Puede ser alguna encuesta o un debate<\/p>\n<h2 id=\"block-a858a8b4-10d1-4dc9-b9f1-24d9b9a397e3\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Escribe el encabezado\u2026\" aria-multiline=\"true\" data-block=\"a858a8b4-10d1-4dc9-b9f1-24d9b9a397e3\" data-type=\"core\/heading\" data-title=\"Encabezado\"><span class=\"ez-toc-section\" id=\"%C2%BFPor_que_se_han_puesto_de_moda\"><\/span>\u00bfPor qu\u00e9 se han puesto de moda?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"block-bd480aee-4e9e-4819-8047-c602746517cf\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"bd480aee-4e9e-4819-8047-c602746517cf\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">El webinar es uno de los elementos digitales m\u00e1s empleados para la promoci\u00f3n de ventas o de un negocio, debido al grado de interacci\u00f3n que permite sin importar la distancia. Gracias al webinar, la empresa puede llegar a una gran cantidad de personas y promocionar su negocio en diversas partes del mundo.<\/p>\n<h2 id=\"block-9e23ccce-7fd9-4e66-afd5-0ad6085e0d69\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Escribe el encabezado\u2026\" aria-multiline=\"true\" data-block=\"9e23ccce-7fd9-4e66-afd5-0ad6085e0d69\" data-type=\"core\/heading\" data-title=\"Encabezado\"><span class=\"ez-toc-section\" id=\"Ventajas_de_los_webinar\"><\/span>Ventajas de los webinar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"block-6b7dd260-1f9d-42a1-9ee3-35ffcaf3162e\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"6b7dd260-1f9d-42a1-9ee3-35ffcaf3162e\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">Adem\u00e1s de su extenso alcance, los webinar otorgan diversos beneficios:<\/p>\n<p id=\"block-3e0a7c63-59fe-4488-97bc-f95a4e99c851\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"3e0a7c63-59fe-4488-97bc-f95a4e99c851\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Contenido personalizable: no hay l\u00edmites a la creatividad. Puedes agregar los elementos que desees para garantizar la interacci\u00f3n y tambi\u00e9n, para que tu mensaje sea captado con facilidad por el p\u00fablico.<\/p>\n<p id=\"block-749300a4-57bb-4d5a-a077-886536bd1cd1\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"749300a4-57bb-4d5a-a077-886536bd1cd1\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Gratuito o de bajo costo: \u00a1No tendr\u00e1s que pagar una cantidad exorbitante! Incluso, te puede salir gratis, si no decides invertir en equipos para grabaci\u00f3n de audio y video. Solo con tener un tel\u00e9fono inteligente, un ordenador y buena conexi\u00f3n a internet podr\u00e1s hacer tu webinar desde casa.<\/p>\n<p id=\"block-8b299f68-5e95-458a-847b-320246324b5c\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"8b299f68-5e95-458a-847b-320246324b5c\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Posicionamiento: si bien los webinar han sido ampliamente difundidos, no todas las empresas se han atrevido a aplicarlos. Aprovecha este hecho para posicionarte dentro de tu categor\u00eda.<\/p>\n<h2 id=\"block-8a47c93c-2cc3-4b0f-aeaa-cbbcc4d74d16\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Escribe el encabezado\u2026\" aria-multiline=\"true\" data-block=\"8a47c93c-2cc3-4b0f-aeaa-cbbcc4d74d16\" data-type=\"core\/heading\" data-title=\"Encabezado\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_hacer_webinar\"><\/span>\u00bfC\u00f3mo hacer webinar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p id=\"block-a2b87df9-be7f-47bc-b298-7ed5a024df05\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"a2b87df9-be7f-47bc-b298-7ed5a024df05\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">Para que tu webinar sea un <a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\">evento<\/a> altamente efectivo y que logre tus expectativas, lo m\u00e1s importante que debes tener en cuenta es no hacerlo tan extenso, sobre todo si es el primer taller gratuito que realizas. Lo recomendable es que establezcas un tiempo de 45 minutos o poco m\u00e1s, para dar espacio a la secci\u00f3n de preguntas.<\/p>\n<p id=\"block-6860b999-5eb9-4e28-aff6-06f43a67d8f2\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"6860b999-5eb9-4e28-aff6-06f43a67d8f2\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">Una vez que organices el temario dentro de este l\u00edmite de tiempo, te dejamos algunas sugerencias de los profesionales para hacer un webinar efectivo y rentable:<\/p>\n<p id=\"block-7dc437c1-28a4-4a65-b2cf-e30cfdae72a6\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"7dc437c1-28a4-4a65-b2cf-e30cfdae72a6\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Interact\u00faa desde el primer momento:<\/strong> pres\u00e9ntate. Lo primero es mostrar a los participantes qui\u00e9n ser\u00e1 el encargado de llevar a cabo el taller. No importa si eres una persona reconocida, habr\u00e1 algunos que no sepan qui\u00e9n eres. Despu\u00e9s de esto, haz un corta introducci\u00f3n sobre el tema que abordar\u00e1s y menciona los puntos a tocar.<\/p>\n<p id=\"block-035f309a-a3b3-4e62-a62e-dc45b1fe2368\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"035f309a-a3b3-4e62-a62e-dc45b1fe2368\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>No uses un lenguaje t\u00e9cnico:<\/strong> esto solo har\u00e1 m\u00e1s dif\u00edcil la comprensi\u00f3n de parte de todos los participantes. Estos talleres son tomados no solo para mejorar, sino para aprender desde cero. Habla de manera clara y simple y enf\u00f3cate en el problema o asunto principal, sin desviarte.<\/p>\n<p id=\"block-9bc01a6b-5053-4e5b-a4ed-a08edf2ad021\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"9bc01a6b-5053-4e5b-a4ed-a08edf2ad021\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Promociona tu producto o servicio al final:<\/strong>\u00a0no te desesperes por anunciar lo que vendes. Enf\u00f3cate en el tema de inter\u00e9s para los participantes y antes de finalizar el taller o la secci\u00f3n de preguntas, anuncia d\u00f3nde los usuarios pueden encontrar tu producto para que estos, por su parte, puedan visitar y leer acerca de este.<\/p>\n<p id=\"block-8503c942-d37d-4bad-8fc5-24343ee3ec02\" class=\"block-editor-block-list__block wp-block rich-text block-editor-rich-text__editable wp-block\" tabindex=\"0\" role=\"textbox\" aria-label=\"Bloque de p\u00e1rrafo\" aria-multiline=\"true\" data-block=\"8503c942-d37d-4bad-8fc5-24343ee3ec02\" data-type=\"core\/paragraph\" data-title=\"P\u00e1rrafo\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<strong>Deja el webinar grabado:<\/strong>\u00a0de esta manera, los participantes podr\u00e1n verlo cada vez que lo necesiten o alguien que no tuvo la oportunidad de estar presente podr\u00e1 tener acceso a la informaci\u00f3n.<\/p>\n<div class=\"block-list-appender\" tabindex=\"-1\">\u00a0<\/div>\n<\/div>\n<\/div>\n<div tabindex=\"0\">\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":7740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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